Packaging of an instant "terasi" for diversified marketing

Surni, Surni and Jusoff, Kamaruzaman and Padangaran, Ayub and La Ola, Taane and Saediman, Saediman and Meisanti, Meisanti and Asnani, Asnani and Muhidin, Muhidin and Wahab, Djukrana and Kamaluddin, Murdjan and Yamin, Ilham and Nur Rahmah, Nur Rahmah Packaging of an instant "terasi" for diversified marketing. World Applied Sciences Journal 26 (Natural Resources Research and Development in Sulawesi Indonesia): 89-93, 2013.

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Abstract

Abstract: The objective of this study is to create a model of poverty alleviation through a diversified marketing of instant terasi in South East Sulawesi. A descriptive farmer’s share analysis was employed in the study. The results showed that the producer set three different base-prices for three types of terasi packs, namely the 15 g package of IDR 4,000, 10 g package of IDR 3,000 and 5 g package of IDR 1.500. An analysis of the farmer’s share on 95 % of the producers based on traders and consumers point of view were satisfied with the high price of the model while traders gained much profit and consumer were satisfied on packaging, practiced in handling and serving, price and taste. It can be concluded that the terasi instant marketing in South East Sulawesi Province was preceded efficient. More work should be tested on the validity and precision of terasi model on other consumer goods in the other parts of Indonesia

Item Type:	Article
Subjects:	FAKULTAS TEKNIK > Pendidikan Teknologi Pertanian
Divisions:	FAKULTAS TEKNIK
Depositing User:	Nur Rahmah Dr
Date Deposited:	28 Jun 2023 12:12
Last Modified:	29 Jun 2023 23:01
URI:	http://eprints.unm.ac.id/id/eprint/29310

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