The Influence Of Double Branding Strategy On Consumer Appeal Of Bulog Public Corporation Regional Division Of Sulselbar In Makassar City

Adelia, Winalda and Akib, Haedar and Muh. Rizal S, Muh. Rizal S and Aslinda, Aslinda (2020) The Influence Of Double Branding Strategy On Consumer Appeal Of Bulog Public Corporation Regional Division Of Sulselbar In Makassar City. Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran, 6 (2). pp. 103-110. ISSN 2722-3655

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Official URL: https://ojs.unm.ac.id/jo/article/view/16677/0

Abstract

The aims of this research are (1) To know the overview of the double branding strategy of Bulog public corporation regional division of Sulselbar in Makassar city. (2) To know the influence factors of consumer attractiveness to KITA's products at Bulog of Sulselbar in Makassar city. (3) To know the influence of the double branding strategy model to consumer attractiveness at Bulog of Sulselbar in Makassar city. The type of this research is a simple regression analysis with a quantitative approach. To achieve the above aims using data collection techniques through observation, questionnaires, and documentation and analyzed using statistical formulas. The results showed that the double branding strategy had an effect on consumer attractiveness. with a correlation coefficient value of 0.775 and a coefficient of determination of 60.1 percent. Key words: Double Branding (X) and Attractiveness (Y)

Item Type: Article
Subjects: FAKULTAS ILMU SOSIAL
KARYA ILMIAH DOSEN
Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions: KOLEKSI KARYA ILMIAH UPT PERPUSTAKAAN UNM MENURUT FAKULTAS > KARYA ILMIAH DOSEN
KARYA ILMIAH DOSEN
Depositing User: Nuhasni Muis
Date Deposited: 19 Jun 2022 12:51
Last Modified: 29 Jun 2022 08:55
URI: http://eprints.unm.ac.id/id/eprint/23394

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