Transformation of Consumption Behavior of the Poor in the Case of Malnutrition: Health Sociology Study with Participatory Approach in Makassar City, Indonesia

Alim, Andi and Andi Agustang, Andi Agustang and Adam, Arlin (2021) Transformation of Consumption Behavior of the Poor in the Case of Malnutrition: Health Sociology Study with Participatory Approach in Makassar City, Indonesia. Open Access Macedonian Journal of Medical Sciences, 9 (E). pp. 598-607. ISSN 1857-9655

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Abstract

BACKGROUND: Poor families understand, interpret, and interpret the balanced nutritional content of food and beverages consumed daily differently according to their experiences and the environment they encounter. The assumption of this research assumes that there is a change in consumer behavior due to the knowledge of the poor which is formed by advertisements with very high exposure and frequency every day. AIM: This study aims to explore the consumption behavior that causes the process of malnutrition and how the framework of capitalism marginalizing the poor to meet their nutritional needs. METHODS: This study uses qualitative research methods through a critical approach. The basic assumption of this paradigm is that all knowledge is generated on the motives of the interests of the dominant group. RESULTS: This study resulted in the findings of malnutrition in the poor in Makassar City due to erroneous public knowledge in understanding nutritious food. Meanwhile, children’s tastes are formed based on environmental influences which are generally constructed by industrially processed foods. Another finding is that the framework of capitalism in marginalizing the poor in fulfilling their nutritional needs operates in the form of massification of industrially processed food and beverage products; the intensity of advertisements for nutritious food products, the presence of online food ordering technology; construction of the lifestyle of the haves; and the emergence of outlets or shops serving fast food. CONCLUSIONS: The critical paradigm used in this research produces sociological actions that need to be taken to avoid the trap of food capitalism for poor families through the community empowerment movement toward shopping behavior for healthy consumption.

Item Type:	Article
Subjects:	KARYA ILMIAH DOSEN Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions:	KOLEKSI KARYA ILMIAH UPT PERPUSTAKAAN UNM MENURUT FAKULTAS > KARYA ILMIAH DOSEN KARYA ILMIAH DOSEN
Depositing User:	Nuhasni Muis
Date Deposited:	16 Jun 2022 09:51
Last Modified:	13 Jan 2023 04:49
URI:	http://eprints.unm.ac.id/id/eprint/23184

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