The Influence of Marketing Volume and Marketing Channel on Fresh Tiger Shrimp Marketing Margin

Rahim, Abd and Hastuti, Diah Retno Dwi and Ningsih, Sri Rahayu (2018) The Influence of Marketing Volume and Marketing Channel on Fresh Tiger Shrimp Marketing Margin. Indonesia Journal of Fundamental Sciences, 4 (1). pp. 16-23. ISSN 2476-9568

	Text 11.a. The Influence Marketing Volume and Marketing Channel on Fresh Tiger Shrimp Marketing Margin -Indonesian Journal of Fundamental Science (Rahim April 2018).pdf Download (342kB)
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Abstract

This study aims to analyze the influence of marketing volume and marketing channel to marketing margin of tiger shrimp. This study uses data based on the time dimension, ie cross-section that comes from primary data, then the method of analysis used multiple regression with exponential function model. The result of this research found that marketing volume have positive effect and marketing channel I have negative effect to tiger shrimp marketing margin, while marketing channel II has no effect to marketing margin of tiger shrimp.

Item Type:	Article
Subjects:	FAKULTAS EKONOMI > EKONOMI PEMBANGUNAN - (S1)
Divisions:	FAKULTAS EKONOMI
Depositing User:	Muhammad Hasan
Date Deposited:	13 Oct 2020 06:59
Last Modified:	13 Oct 2020 06:59
URI:	http://eprints.unm.ac.id/id/eprint/18253

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