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Musa, Muh. Ichwan and Sareong, Wira Yunita and Haeruddin, M. Ikhwan Maulana and Haeruddin, Muhammad Ilham Wardhana and Burhanuddin, Burhanuddin (2022) The Impression That I Get: The Influence of Brand Equity on Purchase Decisions. Pinisi Discretion Review, 5 (2).