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Bakar, Resekiani Mas and Fitriani, Ayu and Lukman, Lukman (2023) Is Service with a Smile Enough to Satisfy Customers? Sincere and Insincere Smiles via Video and Vignette. Gadjah Mada International Journal of Business, 25 (2). pp. 121-142. ISSN 1411-1128