INVESTIGATING THE ROLE OF ENTREPRENEURIAL LITERACY AND DIGITAL ECONOMY LITERACY ON THE SUCCESS OF MSMES IN THE CULINARY SECTOR: WHY DOES ENTREPRENEURIAL MOTIVATION MATTER?

Muh, Ihsan Said Ahmad and Rijal, Syamsu and Supatminingsih, Tuti and Muhammad, Hasan (2024) INVESTIGATING THE ROLE OF ENTREPRENEURIAL LITERACY AND DIGITAL ECONOMY LITERACY ON THE SUCCESS OF MSMES IN THE CULINARY SECTOR: WHY DOES ENTREPRENEURIAL MOTIVATION MATTER? JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN, 12 (2). pp. 235-250. ISSN 2303-324X

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Official URL: https://journal.unesa.ac.id/index.php/jepk/index

Abstract

The aim of this research is to gain knowledge and understanding regarding the influence of Entrepreneurial Literacy and Digital Economic Literacy on the Success of MSMEs in the Culinary Sector in Makassar City with Entrepreneurial Motivation as a Moderator Variable. The method used is quantitative research techniques with descriptive research type. The sample in the research was 100 Culinary MSME Business Actors. Data analysis uses the Partial Least Square Structural Equation Model (PLS- SEM). The research results obtained are, 1. Entrepreneurial literacy and digital economic literacy have an influence on entrepreneurial motivation; 2. Entrepreneurial literacy and digital economic literacy have a significant effect on business success; 3. Entrepreneurial motivation has a significant influence on business success; 4. Entrepreneurial motivation is able to mediate the relationship between entrepreneurial literacy and business success; 5. Entrepreneurial motivation is able to mediate the relationship between entrepreneurial literacy and business success. Keywords: Entrepreneurial Literacy, Digital Economic Literacy, Business Success and Entrepreneurial Motivation.

Item Type: Article
Subjects: FAKULTAS EKONOMI > Manajemen > Pendidikan Ekonomi
FAKULTAS EKONOMI > Pendidikan Ekonomi
Divisions: FAKULTAS EKONOMI
Depositing User: Muhammad Hasan
Date Deposited: 11 Sep 2024 14:29
Last Modified: 11 Sep 2024 14:29
URI: http://eprints.unm.ac.id/id/eprint/35950

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