Market Digital Era 4.0 Dalam Perspektif Sosiologis (Studi Kasus Sales Toyota Hadji Kalla Cabang Hertasning Kabupaten Gowa)

Cahaya, April and Syukur, Muhammad and Ahmadin, Ahmadin and ANRICAL, ANRICAL (2022) Market Digital Era 4.0 Dalam Perspektif Sosiologis (Studi Kasus Sales Toyota Hadji Kalla Cabang Hertasning Kabupaten Gowa). Phinisi Integration Review, 5 (3). pp. 635-649. ISSN 2614-2325

	Text (Hasil Turnitin) 36. Market Digital Era - Artikel April Cahaya dan Muhammad Syukur.pdf.pdf Download (1MB)
	Text (Jurnal Ilmiah) Market Digital Era 4.0 Dalam Perspektif Sosiologis (Studi Kasus Sales Toyota Hadji Kalla Cabang Hertasning Kabupaten Gowa).pdf Download (1MB)

Abstract

The objectives of the study are to discover: 1) the adaptation of the Toyota Heartasning sales dialer in Gowa district in entering the digital era 4.0. and 2) the sales strategy in promoting Toyota products. The study employed a qualitative descriptive employed observation, interviews, and documentation. The data analysis techniques were conducted in three stages, namely: data reduction, data presentation, and conclusions drawing. The results of the study reveal that: 1) the form of adaptation conducted by Toyota Hadji Kalla Hertasning sales in Gowa district is the transition from a conventional sales system to a digital market system that functions as: a) sales tools, b) customer services, c) a means of communication, d) cost efficiency, and e) a brand development tool; 2) the strategies used by sales of Toyota Hadji Kalla Hertasning in Gowa district in marketing products are, a) conducting an online gatering, b) using social media such as Facebook, Instagram, WhatsApp Sender, Tik Tok, and Web in marketing Toyota products, c ) visiting consumers' homes directly, d) maintaining good relations with consumers who have previously purchased cars, and 5) expanding social networks to sales competitors. Keywords: Digital Mart; Sales

Item Type:	Article
Subjects:	FAKULTAS ILMU SOSIAL KARYA ILMIAH DOSEN Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions:	KOLEKSI KARYA ILMIAH UPT PERPUSTAKAAN UNM MENURUT FAKULTAS > KARYA ILMIAH DOSEN KARYA ILMIAH DOSEN
Depositing User:	Nuhasni Muis
Date Deposited:	24 Jun 2023 05:42
Last Modified:	24 Jun 2023 05:42
URI:	http://eprints.unm.ac.id/id/eprint/31534

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