The Impact of Government Policy, Market Orientation, and Organizational Innovation on Roti Maros (Maros Bread) Business Performance in Maros Regency

Saripuddin, - and Siti Haerani, - and Basri Bado, - and Suradi Tahmir, - The Impact of Government Policy, Market Orientation, and Organizational Innovation on Roti Maros (Maros Bread) Business Performance in Maros Regency. IOSR Journal of Business and Management (IOSR-JBM, 22 (7). pp. 43-50. ISSN 2278-487X, p-ISSN: 2319-7668.

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Abstract

Abstract. The major objectives of this study were to investigate: (1) the impact of government policy on Maros Bread (further called as Roti Maros as in original term) business specifically its organizational innovation in Maros Regency; (2) the impact of government policy on Roti Maros business performance in Maros Regency; (3) the impact of market orientation on Roti Maros business specifically its organizational innovation in Maros Regency; (4) the effect of market orientation on Roti Maros business performance in Maros Regency; (5) the effect of organizational innovation on Roti Maros business performance in Maros Regency; (6) the effect of government policy on Roti Maros business performance through organizational innovation in Maros Regency; and (7) the effect of market orientation on Roti Maros business performance through organizational innovation in Maros Regency. This research was categorized as explanatory survey. The data collection technique used a questionnaire to 238 Roti Maros business performances in Maros Regency. Furthermore, to answer the hypothesis, the research uses Structural Equation Modeling (SEM) analysis.

Item Type: Article
Subjects: KARYA ILMIAH DOSEN
Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions: FAKULTAS EKONOMI
Depositing User: Pustakawan Amaluddin Zaihal
Date Deposited: 14 Jun 2023 03:05
Last Modified: 12 Aug 2023 09:49
URI: http://eprints.unm.ac.id/id/eprint/29933

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