Tourism Competitiveness of South Sulawesi Province

Anwar, Anwar and Azis, Muhammad and Kurniawan, Agung Widhi (2019) Tourism Competitiveness of South Sulawesi Province. Atlantis-Press, 227. pp. 425-249. ISSN 2352-5398

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Abstract

The purpose of this study was to analyze competing strategies in tourist destinations. The research method was a survey. The sample units were 149 respondents. Data collection technique used a questionnaire instrument with Likert scale measurement. Respondents were asked to provide answers to closing statements. Respondents are visitors to the leading tourist areas in South Sulawesi Province. Data analysis method used descriptive statistics to describe the research variables. The results show that tourists choose differentiation strategies compared to cost leadership strategies and focus strategies in determining tourist sites. The results of this analysis reinforce that tourist visitors use differentiation strategies as the main competitive weapon compared to cost leadership strategies and focus strategies on determining tourist attractions.

Item Type:	Article
Subjects:	FAKULTAS EKONOMI FAKULTAS EKONOMI > Manajemen KARYA ILMIAH DOSEN Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions:	FAKULTAS EKONOMI
Depositing User:	Dr. M. Ikhwan Maulana Haeruddin
Date Deposited:	01 Jun 2023 15:16
Last Modified:	16 Jun 2023 05:27
URI:	http://eprints.unm.ac.id/id/eprint/29407

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