Bundling Pricing Strategy on Purchasing Decision: A Case of Indihome Product

Musa, Muh. Ichwan (2017) Bundling Pricing Strategy on Purchasing Decision: A Case of Indihome Product. Management, 7 (3). pp. 126-130. ISSN 2162-8416

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Abstract

This paper aims to measure the influence of bundling pricing strategy on costumer’s purchasing decision in IndiHome product in Makassar (Indonesia). This study employed quantitative research by distributing questionnaires to 369 respondents, with random sampling method. By employing regression analysis, it was found that the bundling pricing strategy has significant influence toward purchasing decision in IndiHome product in Makassar.

Item Type:	Article
Subjects:	FAKULTAS EKONOMI FAKULTAS EKONOMI > Manajemen KARYA ILMIAH DOSEN Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions:	FAKULTAS EKONOMI
Depositing User:	Dr. M. Ikhwan Maulana Haeruddin
Date Deposited:	12 May 2023 11:03
Last Modified:	12 May 2023 11:03
URI:	http://eprints.unm.ac.id/id/eprint/28824

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