THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND AFTER-SALES SERVICE ON THE PURCHASE DECISION OF HONDA MATIC MOTORCYCLE (Case Study on Students of the Faculty of Economics and Business, Makassar State University)

Musa, Muh. Ichwan (2023) THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND AFTER-SALES SERVICE ON THE PURCHASE DECISION OF HONDA MATIC MOTORCYCLE (Case Study on Students of the Faculty of Economics and Business, Makassar State University). Economics and Business Journal (ECBIS), 1 (3). pp. 213-224.

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Official URL: https://ecbis.net/index.php/go/article/view/27

Abstract

The purpose of this study was to determine the effect of product quality, price, and after-sales service on purchasing decisions of Honda brand automatic motorcycles partially and simultaneously. The sample used was 100 students of the Faculty of Economics and Business who had been selected based on predetermined criteria. Data collection techniques were carried out using questionnaires and literature study. Data analysis techniques consist of validity test, reliability test, classic assumption test which consists of normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis test, hypothesis test, test of the coefficient of determination. The results showed that the product quality variable has a positive and significant influence on purchasing decisions, the price variable has a positive but not significant influence on purchasing decisions, the after-sales service variable has a positive and significant influence on purchasing decisions. The variable that has the most dominant influence on purchasing decisions is the product quality variable and the one that has the least influence is the price variable. The dependent variable of purchasing decisions can be explained by variables consisting of product quality, price, and after-sales service, the rest are explained by other variables that were not examined in this study. The variable that has the most dominant influence on purchasing decisions is the product quality variable and the one that has the least influence is the price variable. The dependent variable of purchasing decisions can be explained by variables consisting of product quality, price, and after-sales service, the rest are explained by other variables that were not examined in this study. The variable that has the most dominant influence on purchasing decisions is the product quality variable and the one that has the least influence is the price variable. The dependent variable of purchasing decisions can be explained by variables consisting of product quality, price, and after-sales service, the rest are explained by other variables that were not examined in this study.

Item Type: Article
Subjects: FAKULTAS EKONOMI
FAKULTAS EKONOMI > Manajemen
KARYA ILMIAH DOSEN
Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions: FAKULTAS EKONOMI
Depositing User: Dr. M. Ikhwan Maulana Haeruddin
Date Deposited: 10 May 2023 13:13
Last Modified: 10 May 2023 13:13
URI: http://eprints.unm.ac.id/id/eprint/28752

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