Kelayakan usaha tani perkotaan pada aspek pemasaran (studi kasus pada kelompok wanita tani anggrek di Kota Makassar)

Miranda, Miranda and Hasan, Muhammad and Nurdiana, Nurdiana and Tahir, Thamrin and Musa, Chalid Imran (2022) Kelayakan usaha tani perkotaan pada aspek pemasaran (studi kasus pada kelompok wanita tani anggrek di Kota Makassar). In: Semnas Politani Pangkep “Multifunctional Agriculture for Food, RenewableEnergy, Water, and Air Security”, 2022, Pangkep, Sulawesi Selatan.

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Abstract

This study aims to explore related to one aspect of the feasibility of a business, namely the marketing aspect for urban farming business actors namely the Orchid Farmer Women’s Group in Makassar city. This study uses a qualitative approach with a descriptive method. For data analysis using techniques coding. Techiques of informants in this study determined by purposive sampling technique. Based of the results of obsevations and interviews that have been carried out, where from the three indicators of marketing aspect studies in this study, namely product, sales and marketing strategies, the result obtained, when viewed from the marketing aspect, the farming carried out by the Orchid Farmer Women’s Group has been able to fulfill can be said to be worth working on.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	FAKULTAS EKONOMI FAKULTAS EKONOMI > Manajemen > Pendidikan Ekonomi FAKULTAS EKONOMI > Pendidikan Ekonomi KARYA ILMIAH DOSEN Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions:	KOLEKSI KARYA ILMIAH UPT PERPUSTAKAAN UNM MENURUT FAKULTAS > KARYA ILMIAH DOSEN KARYA ILMIAH DOSEN
Depositing User:	Muhammad Hasan
Date Deposited:	11 May 2023 04:24
Last Modified:	11 May 2023 04:24
URI:	http://eprints.unm.ac.id/id/eprint/28740

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