Bagaimana Strategi Pemasaran Berpengaruh terhadap Keputusan Pembelian Konsumen Pada Usaha Jagung Rebus

Sachrir, Muh. Irshan and Mustari, Mustari and Ahmad, M. Ihsan Said and Dinar, Muhammad and Hasan, Muhammad (2022) Bagaimana Strategi Pemasaran Berpengaruh terhadap Keputusan Pembelian Konsumen Pada Usaha Jagung Rebus. E-Qien: Jurnal Ekonomi dan Bisnis, 10 (2). pp. 120-126. ISSN 2654-5837

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Official URL: https://stiemuttaqien.ac.id/ojs/index.php/OJS/arti...

Abstract

The purpose of this study is to see how marketing strategies which include product strategies, pricing strategies, location strategies, and promotion strategies affect the purchasing decisions of corn cobs company owners in Takalar Regency. This research is included in the area of quantitative descriptive research. Data was collected by observation, interviews, and distributing questionnaires to 100 randomly selected consumers. This study focuses on buyers of ripe corn in Takalar Regency. Descriptive and inferential statistics were used in data analysis. The results showed that the marketing strategy in terms of product strategy, price strategy, location strategy, and promotion strategy partially and simultaneously influenced the purchasing decision of boiled corn in Takalar Regency. This shows that the greater the quantity of consumer purchasing decisions, the more strategic the location of the business and the ease of business access, the cheaper the price, and the more frequent promotions.

Item Type:	Article
Subjects:	KARYA ILMIAH DOSEN Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions:	KOLEKSI KARYA ILMIAH UPT PERPUSTAKAAN UNM MENURUT FAKULTAS > KARYA ILMIAH DOSEN KARYA ILMIAH DOSEN
Depositing User:	Muhammad Hasan
Date Deposited:	11 May 2023 04:21
Last Modified:	11 May 2023 04:21
URI:	http://eprints.unm.ac.id/id/eprint/28649

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