Analisis Pemanfaatan Aplikasi TikTok dalam Meningkatkan Penjualan UMKM Sektor Kuliner di Kota Makassar

Afiah, Nur and Hasan, Muhammad and Ratnah S., Ratnah S. and Arisah, Nur Analisis Pemanfaatan Aplikasi TikTok dalam Meningkatkan Penjualan UMKM Sektor Kuliner di Kota Makassar. Ideas: Jurnal Pendidikan, Sosial, dan Budaya, 8 (4). pp. 1257-1266. ISSN 2656-940X

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Abstract

Marketing is the most important part of a business. Marketing does not only look at the side of unique products, cheap and attractive prices, and product availability for consumers. During the current Covid-19 pandemic, where the digital era is increasingly advanced, it is necessary to carry out marketing activities, one of which is by utilizing social media such as TikTok. This study aims to determine the use of the TikTok application in increasing sales of the culinary sector SMEs in the city of Makassar. In this research, the method used is descriptive qualitative approach. This research is a field research. The data used from this research are primary and secondary data, with data collection techniques of observation, interviews and literature study. The result of this research is Media Promotion through TikTok is an effective promotional tool to increase sales.

Item Type:	Article
Subjects:	FAKULTAS EKONOMI FAKULTAS EKONOMI > Manajemen > Pendidikan Ekonomi FAKULTAS EKONOMI > Pendidikan Ekonomi KARYA ILMIAH DOSEN Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions:	KOLEKSI KARYA ILMIAH UPT PERPUSTAKAAN UNM MENURUT FAKULTAS > KARYA ILMIAH DOSEN KARYA ILMIAH DOSEN
Depositing User:	Muhammad Hasan
Date Deposited:	11 May 2023 04:21
Last Modified:	11 May 2023 04:21
URI:	http://eprints.unm.ac.id/id/eprint/28615

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