Socioeconomic Status, Individual Modernity, Economic Literacy, and Consumer Rationality of Millennial Generation

Hasan, Muhammad and Arisah, Nur and Nurdiana, Nurdiana and Supatminingsih, Tuti and Nikensari, Sri Indah (2022) Socioeconomic Status, Individual Modernity, Economic Literacy, and Consumer Rationality of Millennial Generation. Jurnal Economia, 18 (1). pp. 51-69. ISSN 2460-1152

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Abstract

This study was designed to reveal the effect of socioeconomic status, individual modernity, and economic literacy on consumer rationality of the millennial generation, either directly or indirectly. It used a quantitative approach, and was designed as an explanatory study. It involved 362 samples using proportional random sampling from 3867 millennial generation students from across 10 faculties, and 149 study programs at Universitas Negeri Makassar. The research data was collected through a questionnaire that had been tested for its validity and reliability. Then, it was analyzed using Structural Equation Modeling analysis. It was found out that (1) socioeconomic status, individual modernity, and economic literacy have a positive and significant effect on consumer rationality; (2) socioeconomic status and individual modernity have a positive and significant effect on economic literacy; and (3) socioeconomic status and individual modernity have a positive and significant effect on consumer rationality through economic literacy of millennial generation.

Item Type:	Article
Subjects:	FAKULTAS EKONOMI FAKULTAS EKONOMI > Manajemen > Pendidikan Ekonomi FAKULTAS EKONOMI > Pendidikan Ekonomi KARYA ILMIAH DOSEN Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions:	KOLEKSI KARYA ILMIAH UPT PERPUSTAKAAN UNM MENURUT FAKULTAS > KARYA ILMIAH DOSEN KARYA ILMIAH DOSEN
Depositing User:	Muhammad Hasan
Date Deposited:	11 May 2023 04:20
Last Modified:	11 May 2023 04:20
URI:	http://eprints.unm.ac.id/id/eprint/28590

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