POSITIVE PSYCHOLOGICAL CAPITAL, MARKET ORIENTATION, AND BUSINESS PERFORMANCE OF FAMILY BUSINESS IN THE CULINARY SECTOR: A RESEARCH STUDY

Hasan, Muhammad and Musa, Chalid Imran and Arismunandar, Arismunandar and Azis, Muhammad and Tahir, Thamrin (2020) POSITIVE PSYCHOLOGICAL CAPITAL, MARKET ORIENTATION, AND BUSINESS PERFORMANCE OF FAMILY BUSINESS IN THE CULINARY SECTOR: A RESEARCH STUDY. Economics and Sociology, 13 (3). pp. 97-112. ISSN 2071-789X

	Text Positive Psychological Capital.pdf Download (997kB)
	Text Peer Review_Positive Psychological Capital, Market Orientation, and Business Performance of Family Busines.pdf Download (256kB)
	Text Turnitin__Positive Psychological Capital.pdf.pdf Download (1MB)
	Text Bukti Korespondensi_Positive psychological capital.pdf Download (1MB)

Abstract

This study aims to determine the effect of positive psychological capital and market orientation on the performance of the culinary sector family business. The unit of analysis in this study was 121 culinary sector family businesses in Makassar, South Sulawesi Province, Indonesia, which were determined by purposive proportional random sampling. The statistical testing method was used to analyze the various problems associated with the hypothesis. This is to enable further generalization using the partial least square (PLS) analysis which includes designing structural (inner model) and measurement models (outer model), constructing diagram path, and making conversion path diagram to the system of equations, as well as the estimation, evaluation of the goodness of fit, and hypothesis testing. The result showed that positive psychological capital and market orientation have a significant influence on the performance of the culinary sector family business.

Item Type:	Article
Subjects:	FAKULTAS EKONOMI FAKULTAS EKONOMI > Manajemen > Pendidikan Ekonomi FAKULTAS EKONOMI > Pendidikan Ekonomi KARYA ILMIAH DOSEN Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions:	KOLEKSI KARYA ILMIAH UPT PERPUSTAKAAN UNM MENURUT FAKULTAS > KARYA ILMIAH DOSEN KARYA ILMIAH DOSEN
Depositing User:	Muhammad Hasan
Date Deposited:	11 May 2023 04:19
Last Modified:	11 May 2023 04:19
URI:	http://eprints.unm.ac.id/id/eprint/28565

Actions (login required)

View Item