Tourism Sustainability Through the New Normal Era Tourism Area Development Strategy

Nur, Andi Cudai and Koliopoulos, Tilemachos and Guntur, Muhammad and Wahyuni, Sri (2022) Tourism Sustainability Through the New Normal Era Tourism Area Development Strategy. Journal Emerging Environmental Technologies and Health Protection (JEETHP), 5 (2). pp. 26-38. ISSN 2623-4882

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Abstract

Abstract This study aims to determine the Strategy for the Development of the Tanjung Bira Tourism Area in the New Normal Era in Indonesia. This type of research uses a qualitative approach with a descriptive method. Data was collected by using observation, interview and documentation techniques. The data analysis technique uses data collection, data reduction, data presentation and conclusion drawing/verification, then uses SWOT analysis Strength, Weakness, Opportunity, Threath, with IFES and EFES tables and then analyzed using SWOT diagrams and matrices as a development strategy tool. The results of the study indicate the need to develop a progressive strategy in the Tanjung Bira Tourism Area by optimizing the potential strengths and opportunities. Based on this, a strategy is formulated by utilizing all the strengths it has to maximize and support existing opportunities. The resulting strategies are, exploring the various natural potentials of the Tanjung Bira Tourism Area, increasing the empowerment of the surrounding community by providing tourism innovation motivation, and optimizing support from the government through various tourism development programs and activities.

Item Type: Article
Uncontrolled Keywords: Development Strategy, New Normal Era, Implementation of Restrictions on Community Activities
Subjects: KARYA ILMIAH DOSEN
Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions: KOLEKSI KARYA ILMIAH UPT PERPUSTAKAAN UNM MENURUT FAKULTAS > KARYA ILMIAH DOSEN
KARYA ILMIAH DOSEN
Depositing User: Herling HR Sahade
Date Deposited: 15 Feb 2023 14:19
Last Modified: 15 Feb 2023 15:26
URI: http://eprints.unm.ac.id/id/eprint/27242

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