Effect Of Product Quality On Customer Loyalty In Bakso Baper In Gowa District

Burhanuddin, Andi Muh Israq and Umar, Firman and Aslinda, Aslinda and Rivai, Muh (2021) Effect Of Product Quality On Customer Loyalty In Bakso Baper In Gowa District. Pinisi Business Administration Review, 3 (2). pp. 157-164. ISSN 2775-7102

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Abstract

ABSTRACT This study discusses the Effect of Product Quality on Customer Loyalty. In this study, researchers tried to determine whether Product Quality has an influence on Customer Loyalty. This research is a quantitative study using a survey method. The data was collected by means of a questionnaire and analyzed using a statistical formula, namely Simple Linear Regression Analysis, which is calculated using SPSS assistance. The results of this study are that there is an influence between Product Quality and Customer Loyalty, with a value of 0.990.

Item Type:	Article
Uncontrolled Keywords:	Product Quality, Customer Loyalty
Subjects:	FAKULTAS ILMU SOSIAL KARYA ILMIAH DOSEN Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions:	KOLEKSI KARYA ILMIAH UPT PERPUSTAKAAN UNM MENURUT FAKULTAS > KARYA ILMIAH DOSEN KARYA ILMIAH DOSEN
Depositing User:	Herling HR Sahade
Date Deposited:	01 Dec 2022 00:57
Last Modified:	01 Dec 2022 13:22
URI:	http://eprints.unm.ac.id/id/eprint/25855

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