The Influence of Facilities and Innovation in Improving Consumer Satisfaction through Creativity in MSMEs Micro Handicraft Products in South Sulawesi Province

Putera, Wahyudi and Sahabuddin, Romansyah and Rakib, Muhammad and Lestari, Indah (2021) The Influence of Facilities and Innovation in Improving Consumer Satisfaction through Creativity in MSMEs Micro Handicraft Products in South Sulawesi Province. American Journal of Humanities and Social Sciences Research (AJHSSR), 5. ISSN 2378-703X

[img] Text
Journal Handicraft Prov SulSel.pdf
Download (307kB)

Abstract

(Department of Entrepreneurship, State University of Makassar, South Sulawesi, Indonesia) (Department of Industrial Engineering, Muslim University of Indonesia, South Sulawesi, Indonesia) ABSTRACT : This study aims to explain and analyze the influence of facilities and innovation on consumer satisfaction through creativity to bridge the gap. The population in this study is buyers / consumers of MSMEs Micro Handicraft Products in South Sulawesi Province located in 6 districts / cities, among others Pangkep, Barru, Pare-Pare, Pinrang, Sidrap and Enrekang which amounted to 9,912 buyers / consumers. The samples used in this study, namely 250 respondents, using sampling probability techniques or multistage random sampling or determination of sampling clusters based on the division of an area / region in stages. The analysis technique used for hypothesis testing is Amos's Ver,-23 structural equation modeling (SEM). The results showed that facilities have a significant effect on creativity. Facilities have a significant impact on customer satisfaction. Innovation has a significant impact on creativity. Innovation has a significant impact on consumer satisfaction. Creativity has a significant impact on consumer satisfaction. KEYWORDS: Facilities, innovation, creativity and customer satisfaction

Item Type: Article
Subjects: PASCASARJANA
Divisions: PROGRAM PASCASARJANA
Depositing User: UPT PERPUSTAKAAN UNM
Date Deposited: 14 Apr 2022 08:08
Last Modified: 14 Apr 2022 08:08
URI: http://eprints.unm.ac.id/id/eprint/23001

Actions (login required)

View Item View Item
Test Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.