PENGARUH MARKETING MIX TERHADAP KEPUTUSAN MAHASISWA MEMILIH POLITEKNIK LEMBAGA PENDIDIKAN DAN PENGEMBANGAN PROFESI INDONESIA MAKASSAR

FAJRI, MUHAMMAD NUR (2022) PENGARUH MARKETING MIX TERHADAP KEPUTUSAN MAHASISWA MEMILIH POLITEKNIK LEMBAGA PENDIDIKAN DAN PENGEMBANGAN PROFESI INDONESIA MAKASSAR. S1 thesis, UNIVERSITAS NEGERI MAKASSAR.

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Abstract

This study aims to find out how the description of the marketing mix applied Politeknik Lembaga Pendidikan dan Pengembangan Profesi Indonesia Makassar, to find out how the decision factors for students to choose Politeknik Lembaga Pendidikan dan Pengembangan Profesi Indonesia Makassar, to find out whether the marketing mix has a significant effect on students' decisions to Politeknik Lembaga Pendidikan dan Pengembangan Profesi Indonesia Makassar. The population in this study were 1,267 registered students and the sample in this study was 93 people. The method used is the quantitative method. Data collection through Observation and Questionnair. The questionnaire was tested using validity and reliability tests. From the results of data processing for the marketing mix variable, a value of 86 percent is obtained, so it can be concluded that the marketing mix at the Politeknik Lembaga Pendidikan Dan Pengembangan Profesi Indonesia Makassar is very good. The results of data processing for the decision-making variables of Politeknik Lembaga Pendidikan Dan Pengembangan Profesi Indonesia Makassar students obtained a value of 87.5 percent, so it can be concluded that the decision making of students of the Makassar Indonesian Educational and Professional Development Polytechnic Institute is in the very high category. From the results of the correlation coefficient analysis, the results obtained are 0.524, so it can be concluded that the marketing mix has a relation with student decision making choosing Politeknik Lembaga Pendidikan Dan Pengembangan Profesi Indonesia Makassar with a moderate/sufficient correlation level

Item Type: Thesis (S1)
Subjects: FAKULTAS ILMU SOSIAL
Divisions: FAKULTAS ILMU SOSIAL
Depositing User: Pustakawan Amaluddin Zaihal
Date Deposited: 15 Mar 2022 05:22
Last Modified: 15 Mar 2022 05:22
URI: http://eprints.unm.ac.id/id/eprint/22463

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