MAKNA TANDA DALAM IKLAN CERDIKIAWAN GOJEK INDONESIA

Mangkawani, Andi Puteri and Amir, Johar and Nensilianti, Nensilianti (2020) MAKNA TANDA DALAM IKLAN CERDIKIAWAN GOJEK INDONESIA. INDONESIA: Jurnal Pembelajaran Bahasa dan Sastra Indonesia, 1 (1). pp. 54-62. ISSN 2722-2349

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Abstract

Abstract The Meaning of Signs in Gojek Indonesia Cerdikiawan. This research aims to describe the meaning of the sign in advertising cerdikiawan gojek Indonesia. The data obtained are qualitative data, namely all forms of connecting the verbal or nonverbal statement into icon, index, and symbol contained in ads cerdikiawan gojek Indonesia. Sources of data obtained through the youtube page Gojek Indonesia. The theory used is the theory of sign systems, and semiotic approach belonged to Charles Sanders Peirce. Qualitative descriptive method is used to determine the overall meaning cerdikiawan ads gojek Indonesia. The results obtained show that: (1) the meaning of the sign messages in the Indonesian Cerdikiawan Gojek adverts resulted in Cerdikiawan's contemporary vocabulary represented from present life;dan (2) the taxation and narration presented in the advertisements became a satire for today's society.

Item Type:	Article
Uncontrolled Keywords:	advertising, semiotics peirce, gojek
Subjects:	FAKULTAS BAHASA DAN SASTRA KARYA ILMIAH DOSEN Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions:	KOLEKSI KARYA ILMIAH UPT PERPUSTAKAAN UNM MENURUT FAKULTAS > KARYA ILMIAH DOSEN KARYA ILMIAH DOSEN
Depositing User:	Herling HR Sahade
Date Deposited:	22 Sep 2021 02:29
Last Modified:	22 Sep 2021 02:29
URI:	http://eprints.unm.ac.id/id/eprint/21128

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