Creative Economic Prototype Culinary Business in City Of Makassar

Nurdin, Nurdin and Rijal, Syamsul and Rakib, Muhammad (2020) Creative Economic Prototype Culinary Business in City Of Makassar. Journal of Business and Management (IOSR-JBM), 22 (6). pp. 30-39. ISSN 2319-7668

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Abstract

Abstract Creative economy is the creation of value-based ideas that are born from the creativity of human resources (creative people) and are based on knowledge, including cultural and technological heritage. The concept of Creative Economy is an economic concept in the new economic era that intensifies information and creativity by relying on ideas and knowledge from Human Resources (HR) as the main production factors in its economic activities. This study aims to find out, the prototype of the creative economy empowerment business model in Makassar City. This research is a qualitative study with research subjects as well as informants from the Tourism and Creative Economy Staff of Makassar City. Data collection techniques using observation, (in-depth interviews), and documentation. Data analysis using descriptive analysis. The results of the study showed that the prototype model of creative economic empowerment in culinary business in Makassar City, namely; (A) Preparation Phase; (1) Preparation of extension agents and empowering actors; (2) Data collection of creative business entrepreneurs in culinary businesses in Makassar City that are still active; (3) Strengthening the Concept of Creative Economy culinary efforts; and (4) Preparation of business institutions, (B) Implementation Phase; (1) Development of culinary business areas and Improvement of facilities and infrastructure at the location of culinary entrepreneurs; (2) Increased support for capital sources; (3) Conduct coordination with government and private agencies; (4) Product enhancement and culinary business development; and (5) Expansion of business, (C) Stage of Results; (1) Development of design and access to culinary business technology; (2) Awareness of the importance of craft council organization functions (dekranasda); (3) Awareness of the importance of IPR; (4) Strengthening the ability of self-creative entrepreneurs in culinary business; (5) Maintaining business continuity; (6) Empowerment of Sustainable culinary businesses, and (7) Monitoring and evaluation.

Item Type:	Article
Uncontrolled Keywords:	Strategy, Empowerment, and Creative Economy Strategy, Empowerment, and Creative Economy
Subjects:	KARYA ILMIAH DOSEN Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions:	KOLEKSI KARYA ILMIAH UPT PERPUSTAKAAN UNM MENURUT FAKULTAS > KARYA ILMIAH DOSEN KARYA ILMIAH DOSEN
Depositing User:	Herling HR Sahade
Date Deposited:	01 Jun 2021 11:56
Last Modified:	01 Jun 2021 11:56
URI:	http://eprints.unm.ac.id/id/eprint/20143

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