Redesigning Visual Identity Sunari Beach Resort

i Irsal, And (2019) Redesigning Visual Identity Sunari Beach Resort. Diploma thesis, Universitas Negeri Makassar.

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Abstract

ABSTRACT Andi Irsal, 1386141004. Redesigning Visual Identity Sunari Beach Resort. Final Project / Thesis Study Program of Visual Communication Design, Department of Fine Arts, Faculty of Art and Design, Makassar State University. 2019. Advisor: (I) Dr. Sukarman B, M.Sn (II) Nurabdiansyah, S.Pd, M.Sn. The design of visual identity Sunari beach resort aims to increase brand awareness to build the value and image of lodging that has been known for its champion service for the past two years. This research was conducted in Bontosikuyu District, Selayar Islands Regency. In this design the author uses a design method compiled by Drs.H.Abdul Azis Said which is a stage or process of design scientifically, logically, systematically, and procedurally. The study began with direct observation activities at Sunari Beach Resort, then continued with interviews with company owners regarding the origin to the company's vision and mission and then conducted documentation. Some analysis was also carried out by the author during the design process to present positioning and differentiation in the process of identity recognition. From the analysis carried out then it was agreed that the design concept that would be used was the "Nature Consept" in which the concept could describe the image and value of the company. Furthermore, the design form implements a stylation process to build integrated designs by fulfilling design principles including having unity and rhythm / rhythm, followed by applying flat design as a design style which gives the impression of being simple but still luxurious and classy. The design results include several things, namely the creation of logograms, logotypes and interrelated and continuous taglines in the strategy of introducing Sunari beach resort. Procurement of supporting media and promotional media Keywords: Redesign, Brand Identity, Visual Identity, Sunari Beach Resort, Visual Communication Media

Item Type: Thesis (Diploma)
Subjects: FAKULTAS SENI DAN DESAIN > Pendidikan sendratasik
Divisions: FAKULTAS BAHASA DAN SASTRA
Depositing User: Users 2477 not found.
Date Deposited: 27 Nov 2019 04:30
Last Modified: 27 Nov 2019 04:30
URI: http://eprints.unm.ac.id/id/eprint/15704

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