Analisis Manajemen Usaha Fitness Centre Terhadap Peningkatan Minat Pada Fitness Bagi Masyarakat di Kota Makassar

Nursan, Nursan (2019) Analisis Manajemen Usaha Fitness Centre Terhadap Peningkatan Minat Pada Fitness Bagi Masyarakat di Kota Makassar. S2 thesis, Pascasarjana.

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ABSTRAK Penelitian ini menggunakan jenis penelitian deskriptif yang bertujuan untuk mengetahui dan menggambarkan manajemen usaha fitness center terhadap peningkatan minat fitness bagi masyarakat di kota Makassar, meliputi manajemen pemasaran, manajemen keuangan, manajemen sumber daya manusia (SDM), manajemen operasional dan minat masyarakat melakukan fitness. Melibatkan 40 sampel yang dipilih menggunakan random sampling. Data dikumpulkan melalui observasi, kuesioner, wawancara dan dokumentasi, kemudian dianalisis secara deskriptif dalam bentuk frekuensi dan persentase. Hasil analisis data menunjukkan bahwa: (1) Manajemen usaha fitness centre di Kota Makassar tergolong sangat kuat, (2). Minat masyarakat terhadap latihan kebugaran jasmani di fitness centre di kota makassar tergolong sangat kuat dan (3). Manajemen usaha fitness centre berpengaruh dalam peningkatan minat fitness masyarakat di kota makassar dengan hasil analisis korelasi ( r ) diperoleh nilai sebesar 0.988 (p<0.05). Kata Kunci: manajemen usaha, minat, fitness center. ABSTRACT This study uses a descriptive type of research that aims to identify and describe the fitness center business management towards increasing fitness interest for the community in the city of Makassar, including marketing management, financial management, human resource management, operational management and public interest in fitness. Involving 40 samples selected using random sampling. Data was collected through observation, questionnaires, interviews and documentation, then analyzed descriptively in the form of frequency and percentage. The results of data analysis indicate that: (1) Fitness center business management in Makassar City is classified as very strong, (2). Community interest in physical fitness training at the fitness center in the city of Makassar is classified as very strong and (3). Fitness center business management has an effect on increasing community fitness interest in the city of Makassar with the results of the correlation analysis (r) obtained values of 0.988 (p <0.05). Keywords: business management, interest, fitness center.

Item Type: Thesis (S2)
Subjects: PASCASARJANA > Jasmani dan Olahraga (S2)
Divisions: PROGRAM PASCASARJANA
Depositing User: UPT PERPUSTAKAAN UNM
Date Deposited: 25 Mar 2019 05:33
Last Modified: 25 Mar 2019 05:33
URI: http://eprints.unm.ac.id/id/eprint/12696

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