THE INFLUENCE OF STRATEGIC ASSETS AND MARKET ORIENTATION TO THE PERFORMANCE OF FAMILY BUSINESS IN MAKASSAR CITY, INDONESIA

Zainal, Henni and Parinsi, Kristina and Hasan, Muhammad and Said, Farid and Akib, Haedar (2018) THE INFLUENCE OF STRATEGIC ASSETS AND MARKET ORIENTATION TO THE PERFORMANCE OF FAMILY BUSINESS IN MAKASSAR CITY, INDONESIA. Academy of Strategic Management Journal, 17 (6). ISSN Print ISSN: 1544-1458; Online ISSN: 1939-6104

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Abstract

The article results of this study explain the effect of strategic assets and market orientation on the performance of the family business. The population is a family business entity of 1,455 units with a sample of 150 obtained by purposive proportional random. The analysis technique used is Structural Equation Modeling (SEM) with LISREL software. The results show that strategic assets and market orientation have a direct and significant effect on the performance of the family business in the city of Makassar. This finding reinforces the views of experts and the results of research that human resources, knowledge management, organizational capabilities, and experience of business actors are organizational strategic assets. Likewise, market information and its dissemination and organizational response to the market are dimensions of market orientation. Therefore, it is necessary to improve the performance of the family business through sharpening internal focus (organizational assets) and the organization's external focus (market orientation). The performance of family businesses is a populist economic actor who contributes to strengthening the local, regional and national economy.

Item Type: Article
Subjects: KARYA ILMIAH DOSEN
Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions: KOLEKSI KARYA ILMIAH UPT PERPUSTAKAAN UNM MENURUT FAKULTAS > KARYA ILMIAH DOSEN
KARYA ILMIAH DOSEN
Depositing User: Muhammad Hasan
Date Deposited: 19 Feb 2019 09:02
Last Modified: 19 Feb 2019 09:02
URI: http://eprints.unm.ac.id/id/eprint/11760

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