ANALISI MARGIN PEMASARAN CABAI RAWIT DI KECAMATAN TOMBOLO PAO KABUPATEN GOWA

Misna, Andi and Rahim, Abd. and Ma’ruf, Muhammad Imam (2018) ANALISI MARGIN PEMASARAN CABAI RAWIT DI KECAMATAN TOMBOLO PAO KABUPATEN GOWA. S1 thesis, UNIVERSITAS NEGERI MAKASSAR.

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This study was conducted to analyze various factors that influence the marketing margin of cayenne pepper in Tombolo Pao Subdistrict of Gowa District. This study is basically a descriptive and explanatory study. The population of this study included farmers cayenne pepper in Tombolo Pao Subdistrict of Gowa District; and marketing of cayenne pepper such as wholesalers, collecting sellers, and retailers. Samples were selected from the population using a snowball sampling technique. The result of this study showed that there were three marketing channels in Tombolo Pao Subdistrict of Gowa District; first, farmers to wholesalers prior to consumers; second, from farmers to collecting sellers to wholesalers to retailers before reaching the consumers; third, from farmers to collecting sellers to retailers and finally to the consumers. Key words : Cayenne Pepper, Marketing Margin

Item Type: Thesis (S1)
Subjects: FAKULTAS EKONOMI
Divisions: FAKULTAS EKONOMI
Depositing User: UPT PERPUSTAKAAN UNM
Date Deposited: 23 Oct 2018 01:44
Last Modified: 23 Oct 2018 01:44
URI: http://eprints.unm.ac.id/id/eprint/11196

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