Marketing Mix Study at Hero Tailor

Aras, Muhammad and Jasruddin, Jasruddin and Akib, Haedar and Syam, Husain (2018) Marketing Mix Study at Hero Tailor. IOSR Journal of Business and Management (IOSR-JBM), 20 (4). pp. 45-51. ISSN 2278-487X

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Official URL: http://www.iosrjournals.org/iosr-jbm.html

Abstract

Abstract : The study aimed to describe the marketing mix at Hero Tailor in Makassar City. The study used descriptive quantitative approach. The sample of study was 100 Hero Tailor consumers chosen by purposive random sampling. Data collection used questionnaire which then analyzed with descriptive statistics. The results showed that the marketing mix used at Hero Tailor in Makassar City included product, price, location, promotion, employee, production process and physical facility aspects. Most of the marketing mix at Hero Tailor was in very good category based on consumer responses, especially on product, promotion and production process aspects. The quality of product raw materials, price and quality suitability, location access ease, direct visit promotion, employee speed and friendliness service, production completion timeliness, andparking availability area were the indicators of Hero Tailor marketing mix aspects that were still lack and required further improvement. The improvement was very important as an effort to provide good service for consumers and to increase consumer satisfaction.

Item Type: Article
Uncontrolled Keywords: marketing mix, hero tailor
Subjects: KARYA ILMIAH DOSEN
Universitas Negeri Makassar > KARYA ILMIAH DOSEN
Divisions: KOLEKSI KARYA ILMIAH UPT PERPUSTAKAAN UNM MENURUT FAKULTAS > KARYA ILMIAH DOSEN
KARYA ILMIAH DOSEN
Depositing User: S.T., M.T. Faruq Ratuhaji
Date Deposited: 07 Aug 2018 08:46
Last Modified: 14 Aug 2018 13:06
URI: http://eprints.unm.ac.id/id/eprint/10041

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